Got this email from Boucheron today (very high end fine jewelry, for those of you not familiar with them), titled “Enjoy a unique experience with augmented reality‏“. It sends you to the website, where you can “try on” the jewelry using your web cam and a paper ring or watch you download, print out, cut out and then “wear”. When you hold your arm up to the web cam field of view, it superimposes the jewelry on the screen so you appear to be wearing it. It’s klutzy (how many steps does it take again??), and an incorrect