Book published!
Excited to announce that I’ve joined the ranks of published authors, and some illustrious colleagues – I’m Chapter 19, “Immersive Media and Branding: How Being a Brand Will Change and Expand in the Age of True Immersion” in the just-published-today Handbook of Research on the Global Impacts and Roles of Immersive Media. My chapter explores the impact immersive technologies—augmented reality and virtual reality—will have on consumer branding and business in the near and longer term future. Weaving multiple use cases and examples throughout, I discuss the next phase of experiential marketing: how immersive branding
Digital humans
Digital avatars, ultimately fueled by AI…it’s a thing, and I talk about how brands will be using this tech in my book chapter being published this January. https://www.cnbc.com/2019/12/05/deepak-chopra-is-coming-to-phones-as-an-ai-chatbot.html
Never be lonely again: Digital humans
I spend a fair amount of time in my book chapter talking about intelligent (AI) bots / artificial humans and how brands can use them to create more meaningful relationships with customers. Fascinating stuff. And as AI and natural language processing improves (eg, real conversation) continues to improve in parallel with improving graphics and streaming, we’ll be able to interact in ways that will be indistinguishable from “real”. This New Zealand based company is one of a handful working on developing that dream. UneeQ (previously FaceMe) has taken in $10 million in funding so
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Reading my mind
Fascinating stuff. And, whoa. The inevitable march towards brain-computer interface continues! “Researchers from Russian corporation Neurobotics and the Moscow Institute of Physics and Technology have found a way to visualize a person’s brain activity as actual images mimicking what they observe in real time. “ We are rapidly moving from keyboard and mouse input – which, although we’ve done it so long that it *seems* natural, but it is not – to spatial input; this is truly an astounding leap towards natural computing. I applaud the application that this particular work is working towards (helping
Review for “The Spatial Web: How Web 3.0 Will Connect Humans, Machines, and AI to Transform the World”
I had the privilege of being a pre-launch reviewer for “The Spatial Web: How Web 3.0 Will Connect Humans, Machines, and AI to Transform the World” by Gabriel René and Dan Mapes; can honestly say it’s a comprehensive, well written and engagingly written book about a wide ranging subject, and well worth a read. They are good at taking something complex and making it easy to understand. Link here. Definitely worth a read! #SpatialWeb #SpatialComputing #GabrielRene #DanMapes #AI #artificialintellegence #Decahedralist
Going to be a published author!
So my first professional book chapter’s been officially submitted, “Immersive Media and Branding: How being a brand will change and expand in the age of true immersion” (could still be changed) for all those curious. It is about virtual and augmented reality, and what it will mean for brands. Among other things, I talk a lot about how artificial intelligence and how it will inform digital avatars, which are fully fleshed out 3D interactive brand ambassadors. Fascinating thing to think about; literally fleshing out what your brand is, and what that will mean for
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