The future of tracking is rapidly approaching; and it will be tied to and integrated with all the home smart devices. Does this truly benefit you, as the consumer? The stated “benefit” is more targeted advertising (is this really a benefit?). This article from the New York Times (briefly) explores how “Samba TV” is being integrated into smart televisions (with 90% of users opting in after a brief statement saying it will “help recommend shows and provides special offers by cleverly recognizing onscreen content.”) Once enabled, it tracks nearly everything that appears on your