This is part two of my coverage of the MIT Reality Hack where I talk about a few of the projects, and some high level impressions.
MIT Reality Hack Hackathon: Part 2 – Thoughts & Impressions Read More »
Excited to announce that I’ve joined the ranks of published authors, and some illustrious colleagues – I’m Chapter 19, “Immersive Media and Branding: How Being a Brand Will Change and Expand in the Age of True Immersion” in the just-published-today Handbook of Research on the Global Impacts and Roles of Immersive Media. My chapter explores the impact immersive technologies—augmented reality and virtual reality—will have on consumer branding and business in the near and longer term future. Weaving multiple use cases and examples throughout, I discuss the next phase of experiential marketing: how immersive branding
For those interested in attending in person here’s a link to the TEDx Rosetree (Philadelphia) event I’ll be presenting at on November 19th. Only 100 tickets! – $100 each (incredibly reasonable IMHO…given the prices I see of other conferences). The theme is “Grassroots” and how every idea starts as a small concept, and requires levels of incubation and nurture. Conceptually, grassroots embraces all ideas that grow when they involve their community. My presentation is around the subject of Immersive Technologies (VR/AR) and how they will be the rocket fuel that supercharges global grassroots movements and
Details around presenting at TEDx Rosetree (Philadelphia) on 11/11/19 Read More »
I was lucky to attend Coburn Ventures‘ annual futures discussion conference last week, as a guest thought leader. An exceedingly interesting day with lots of fascinating people! It’s a little bit like a reunion, as many return each year. I thoroughly enjoy catching up with everyone. It’s interesting to me to see what topics (and companies) are the “hot” discussions each year. At this year’s gathering, Artificial Intelligence and Machine Learning dominated a large part of the program. Artificial Intelligence (AI) refers to computer systems/applications/services that can perform tasks like decision making, translation, visual and speech recognition,
Learning to be human Read More »
Belongingness: The human emotional need to be an accepted member of a group. Whether it is family, friends, co-workers, or a sports team, humans have an inherent desire to belong and be an important part of something greater than themselves. The motive to belong is the need for “strong, stable relationships with other people.” Birds flock, fish school, humans….? What do humans do? It’s something I’m always thinking about. What are we hardwired for? It’s relevant to technology opportunities since to tap into them requires understanding what the human animal needs/wants at a primal
Authentic belongingness: Community, context and culture in a digital world Read More »
I’ve been thinking a lot about the long term impact an ”instantaneous, on demand” life. Imagine that from birth, you never had to wait for anything, and had everything you wanted delivered immediately. News, entertainment, connecting with your “group” – everything. Never getting lost. The collective knowledge of the human race there for you at all times. How would this shape your assumptions and expectations? Because this is what’s happening to the generation being born. My nephew is almost 2. What struck me is how – without any real language skills yet (my sister
The Borogoves are a’ Mimsying: Marketing in a hyper-connected world Read More »