Lucid trips

Focus: AR/VR, Games, Gaming, technology trends, Virtual world technology

This virtual reality “experience” (it’s not really a game) does sound like serious fun…instead of the traditional combat-themed shoot ’em up aggression-based environment, this strives to create an out 0f body experience. The article’s author says it feels a lot like being Ironman! You’re floating and sinking and through using your virtual arm and hand positions, interact with different worlds. There is apparently a game component as well…. Virtual and other alternative reality experiencing is going to take off this year. And just like video killed the radio star, it will kill the flat screen video

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Opportunity Lost: NikeFuel, Gamification & Making a Difference

Apparel, Branding, Causes, Games, Quantified Self, Wearables

Nike+ & NikeFuel are beautiful examples of a brand living their values (Just Do It!) via technology and community. A new campaign by one of the biggest consumer brands in the world brings those elements into sharp focus by combining user’s NikeFuel points with love for their favorite college basketball teams. But they missed an opportunity to create something really special. A good friend posted on Facebook today, requesting his friends who were fellow alumni of his college to “pledge their Nike+ Fuel and get on board!”. As someone who has been working with

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