Younger me is calling

Causes, Focus: AR/VR, LinkedIn post, Virtual reality

Just read this article: “Through the digital lens: How VR can inspire better managers“. Subheader is, “Virtual reality has the power to change the world. But first, it has to change how straight white men think.” It stuck a very personal chord. Doing my MBA at Rotterdam School of Management, Erasmus University, I was one of a small handful of women in a class of about 100 people. The professors’ speech defaulted to “he” and “him” for everything – I started raising my hand at every opportunity to point out the inherent “otherness” this created,

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Book published!

Appearances & Press, Artificial intelligence, Augmented reality, Best of, Deepfakes, Digital Avatars, Digital marketing, Focus: AR/VR, Virtual reality

Excited to announce that I’ve joined the ranks of published authors, and some illustrious colleagues – I’m Chapter 19, “Immersive Media and Branding: How Being a Brand Will Change and Expand in the Age of True Immersion” in the just-published-today Handbook of Research on the Global Impacts and Roles of Immersive Media. My chapter explores the impact immersive technologies—augmented reality and virtual reality—will have on consumer branding and business in the near and longer term future. Weaving multiple use cases and examples throughout, I discuss the next phase of experiential marketing: how immersive branding

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TEDx RoseTree 2019 done and dusted!

Appearances & Press, LinkedIn post, Predictions, Virtual reality

TEDx RoseTree 2019 done! What a fabulous experience – I met so many amazing people, and thoroughly enjoyed being in the middle of the vortex of ideas and creativity. My talk “How VR will supercharge grassroots movements” will be posted by TED soon, and I’ll update it here when they do. In the meantime, I’d like to thank Stacy Olkowski and her team for the herculean amount of work pulling this all together must have been. Well done! It always takes one person with a vision and a lot of persistence to get the

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Details around presenting at TEDx Rosetree (Philadelphia) on 11/11/19

Best of, Focus: AR/VR, speaking engagements, Virtual reality

For those interested in attending in person here’s a link to the TEDx Rosetree (Philadelphia) event I’ll be presenting at on November 19th. Only 100 tickets! – $100 each (incredibly reasonable IMHO…given the prices I see of other conferences). The theme is “Grassroots” and how every idea starts as a small concept, and requires levels of incubation and nurture. Conceptually, grassroots embraces all ideas that grow when they involve their community. My presentation is around the subject of Immersive Technologies (VR/AR) and how they will be the rocket fuel that supercharges global grassroots movements and

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Going to be a published author!

Appearances & Press, Artificial intelligence, Augmented reality, Branding, Digital Avatars, Focus: AR/VR, Predictions, Virtual reality

So my first professional book chapter’s been officially submitted, “Immersive Media and Branding: How being a brand will change and expand in the age of true immersion” (could still be changed) for all those curious. It is about virtual and augmented reality, and what it will mean for brands. Among other things, I talk a lot about how artificial intelligence and how it will inform digital avatars, which are fully fleshed out 3D interactive brand ambassadors. Fascinating thing to think about; literally fleshing out what your brand is, and what that will mean for

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Announcement time

360 Video, Artificial intelligence, Branding, Digital marketing, Virtual reality

Been kind of quiet here lately…as I’ve been really busy IRL. Two big pieces of news: First: I’ve officially started looking to join a company after 10 years of self employment. Lots of reasons, the biggest being I’ve realized that it’s nearly impossible to drive any sort of advancement in the emerging tech world by yourself – you need to align with a larger team that is doing amazing things. And I would so love to do that…so, for anyone listening: I’d love to be part of your senior team, driving forward advancements in Immersive

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