Reality, what is it really? Exploring Augmented Reality

Augmented reality, Featured, Focus: AR/VR, Personalization, Predictions

I love the concept of augmented reality. I mean, isn’t watching Avatar in 3D Imax so much better than the gray reality when you come home to look at your walls? Don’t you love the colors! – and can’t you feel your muscles twitching as you mentally jump from psychedelically colored palm frond to palm frond along with the Navi?  When I got home after the movie, all I could do is stare at my (boring) walls and wonder “where are my white floating squids?” Uch. Reality is tough, gray, cold – well, “real”.

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Not just a pretty face in the crowd: The future of Visual Search

Convergence, Personalization, Predictions, technology trends

I’m fascinated with the potential for visual search a la Google Goggles. It’s one of the newest ways to search and at the forefront of the next generation: it allows you to search from your cell phone by snapping a picture, and returns information about the building, object, business, etc. (true augmented reality). I first used it when passing a historic building, and was curious about it. My friend pulled out his phone, snapped a picture, and voila! – information about what it was, the architect, date and style, etc. So neat that I think

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Disruptive cataclysms? The impact of rapidly changing technology

Convergence, Personalization, technology trends

Technology – and the “rapid changes” everyone is talking about – is being hailed as a disruptive force. Most recently Mark Zuckerberg used the term to describe the future business landscape, and how Facebook (or rather, erm, “social networking”) was at the forefront of the next generation of businesses. But there are two levels of where “disruption” is happening: not only at the business level, but also at the consumer. I’m going to stick to consumers in this discussion, snce I’m constantly hearing about people adapting to the “rate of change”, or rather, the (perceived) difficulties

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My way? Branding in a personalized world

Branding, Personalization

I follow comments on articles and posts with not-so-always-as-unattached-as-it-should-be bemusement; quite often the article/post is more of a catalyst than an actual source of information. I’m struck by a thought tonight though, after a particularly vitriolic back-and-forth session on a Daily Show post: what will “authenticity” look like in the future, and how will we recognize it? There used to be “trusted” authoritarian figures – Cronkite, Brokaw, those types. But with the advent of “social media”, our trusted advisers are friends, or others in our community (digital or otherwise). Fine. But as the noise

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Disintermediating the entertainment industry

Convergence, Personalization, technology trends

I’ve been thinking a lot about “entertainment content”, people’s increasing demands for what they want / when they want it, and the proliferating host of gadgets that are on the market. I mean, we have a “phone”, a “tv”, and “ipad”, etc etc. There have been fits and starts towards true convergence for years now…I wasn’t sure if it was going to be the computer people being the convergence drivers (the Origami micro PC was an attempt a few years ago), or the phone people, or the television people – as it turns out,

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