Asgard awaits: Analyzing the entertainment model

Augmented reality, Convergence, Customization, Focus: AR/VR, Virtual world technology

So. Movies. Specifically, action ones (but any, really). I just indulged in 3D Imax Thor, good enough entertainment – shot a little too much with “angles” for gratuitous 3D impact, but overall beautiful and surprisingly sweet. I’m just sorry the actual screen resolution is still so low….and that the 3D is a bit wonky. Don’t get me wrong, I think it’s an improvement in the “embedding” yourself aspect of being entertained, but why am I still faking 3D with cheap plastic glasses, and too low resolution on 2D screens? Why am I not being

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Reality, what is it really? Exploring Augmented Reality

Augmented reality, Featured, Focus: AR/VR, Personalization, Predictions

I love the concept of augmented reality. I mean, isn’t watching Avatar in 3D Imax so much better than the gray reality when you come home to look at your walls? Don’t you love the colors! – and can’t you feel your muscles twitching as you mentally jump from psychedelically colored palm frond to palm frond along with the Navi?  When I got home after the movie, all I could do is stare at my (boring) walls and wonder “where are my white floating squids?” Uch. Reality is tough, gray, cold – well, “real”.

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Virtual me

Apparel, Customization, Focus: AR/VR, Virtual world technology

A few years ago I met with a company that was in start up phase, with a cool vision: they were developing body scanning software (not new) BUT – and this is the cool part – they were taking it a step further by planning on installing kiosks in malls which were tied to the apparel inventory in the store at that mall. So you could be scanned, tell it you were looking for a red dress, and it would give you the list of options: “At Macy’s Liz Claiborne has a red dress

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“Augmented reality” (well, sort of): How not to use techology in advertising

Digital marketing, Focus: AR/VR, Virtual world technology

Got this email from Boucheron today (very high end fine jewelry, for those of you not familiar with them), titled “Enjoy a unique experience with augmented reality‏“. It sends you to the website, where you can “try on” the jewelry using your web cam and a paper ring or watch you download, print out, cut out and then “wear”. When you hold your arm up to the web cam field of view, it superimposes the jewelry on the screen so you appear to be wearing it. It’s klutzy (how many steps does it take again??), and an incorrect

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