Focus: AR/VR

All my blog entries focusing on Augmented and Virtual Reality, in one place

Upcoming appearances

Am honored to be on stage at two events this week! Very excited. First up, I’m at the innovation festival Propelify on Thursday, where I will be fireside chatting with Beatie Wolfe  for 25 minutes about music’s interactive future (South stage, 2:20 pm). Beatie is a musical innovator in addition to being an accomplished musician. At the […]

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Starting an AR company!

Excited to announce that after a 20+ year career spent providing strategic direction, thought leadership and operational expertise to global brands, start ups & agencies, I am changing gears…and starting a company in the Augmented Reality space. Name to still be decided! That might just be the hardest part lol. The Augmented Reality Platform is comprised of B2B Enterprise

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360 Video Virtual Reality

This is actually quite momentous, and something I’ve been musing about (how it would work) for a while. High def *video* capture – NOT CGI, not a 3d model, but something that you can experience in virtual reality space as if you were standing there in the real world. This is a critical shift, eliminating

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Reality, Virtually Hackathon

So stoked….I am going up to MIT Media Lab‘s all day workshop this Saturday, to learn about programming in Augmented and Virtual Reality as part of their Reality, Virtually Hackathon…while I freely admit that a portion of the nitty gritty programming will undoubtedly be over my head, I’m going to get a crash course and overview

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Reality Virtually

Augmented Reality is projected to be a $120 billion market by 2020 in the US alone; I’m looking at starting a company there next. Fascinating technology with a ton of potential applications, far beyond mere gaming. It’s advantage is that it overlays digital onto the real world, vs having to be completely immersed in one

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Swimming with the fishes

Went exploring an underwater shipwreck with an HTC Vive tonight, complete with schools of fish, sun rays through the water, jellyfish and a huge whale swimming up to me. Was a full room VR demo – I had an 8×8 space to walk around in. What fun! It felt amazingly real from the get go

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Not quite feeling it

One of the major challenges facing virtual reality is that when you’re visually immersed in another world, your internal body mechanisms are screaming “Danger Will Robinson!” since they know you’re not *actually* moving/flying/speeding/whatever. There are plenty of companies working on simulating all that, to trick your brain into coming along with your eyes; but it it’s

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Augmented reality: A primer

I recently had a friend who is a professional artist ask me to explain what the tech behind the PokemonGo phenomenon is, and how he can use it in his work. I’m pasting a bit of my response to him for those who are curious. Augmented Reality (AR) is a fascinating technology, one that’s actually

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This looks like fun

Looks like a great Game! It’s called Mindshow – it’s a VR game that’s multiplayer and recordable, so you can share the experience. Those are both things that are currently not really the case in VR – most are only you in the world, and not shareable. So this is a leap forward. Definitely more fun as a

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Practical augmented reality

This is a great example of a practical application of augmented reality (and it’s not Pokemon Go, although that’s getting people into shape!): a sign translator, instantly converting signs into a language you can read. These sorts of applications will eventually be built into your car windshield, and overlay automatically while driving.  

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