Presenting at AWE 2020

Appearances & Press, Augmented reality, Focus: AR/VR, speaking engagements

Coronovirus or not, I’m extremely honored to be presenting (on stage, or virtually! – not sure yet) at Augmented World Conference & Expo on May 29th, 2020 . It’s the leading AR/VR event series in the world. and the epicenter of Spatial Computing; an event that brings the entire AR/VR industry together. The title of my presentation is Augmented reality, digital intimacy, and the future of brands & interaction. I’ll be exploring the digital intimacy created by AR, and extrapolate how these new realities will change the way brands and consumer relate. There will

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Book published!

Appearances & Press, Artificial intelligence, Augmented reality, Best of, Deepfakes, Digital Avatars, Digital marketing, Focus: AR/VR, Virtual reality

Excited to announce that I’ve joined the ranks of published authors, and some illustrious colleagues – I’m Chapter 19, “Immersive Media and Branding: How Being a Brand Will Change and Expand in the Age of True Immersion” in the just-published-today Handbook of Research on the Global Impacts and Roles of Immersive Media. My chapter explores the impact immersive technologies—augmented reality and virtual reality—will have on consumer branding and business in the near and longer term future. Weaving multiple use cases and examples throughout, I discuss the next phase of experiential marketing: how immersive branding

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CES 2020

Appearances & Press, CES, Focus: AR/VR, technology trends

In a week! – I’m going to CES (Consumer Electronics Show) in Las Vegas for the first time; while I’m increasingly daunted by the sheer SIZE of the event (multiple locations, miles and miles of walking) I’m also increasingly excited about what I’m going to experience there. Tons of amazing talks on the future immersive tech, entertainment, healthcare, living…and AI…and…and…phew, I’m tired already 😉 Thankfully I’m getting a tour with David Polinchok, an industry old timer who’s been giving tours around the floor for a few years now. Looking forward to seeing everything and

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Details around presenting at TEDx Rosetree (Philadelphia) on 11/11/19

Best of, Focus: AR/VR, speaking engagements, Virtual reality

For those interested in attending in person here’s a link to the TEDx Rosetree (Philadelphia) event I’ll be presenting at on November 19th. Only 100 tickets! – $100 each (incredibly reasonable IMHO…given the prices I see of other conferences). The theme is “Grassroots” and how every idea starts as a small concept, and requires levels of incubation and nurture. Conceptually, grassroots embraces all ideas that grow when they involve their community. My presentation is around the subject of Immersive Technologies (VR/AR) and how they will be the rocket fuel that supercharges global grassroots movements and

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Going to be a published author!

Appearances & Press, Artificial intelligence, Augmented reality, Branding, Digital Avatars, Focus: AR/VR, Predictions, Virtual reality

So my first professional book chapter’s been officially submitted, “Immersive Media and Branding: How being a brand will change and expand in the age of true immersion” (could still be changed) for all those curious. It is about virtual and augmented reality, and what it will mean for brands. Among other things, I talk a lot about how artificial intelligence and how it will inform digital avatars, which are fully fleshed out 3D interactive brand ambassadors. Fascinating thing to think about; literally fleshing out what your brand is, and what that will mean for

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Is Projection Mapping Augmented Reality?

Augmented reality, Focus: AR/VR, Thought bites

Is projection mapping augmented reality? I’ve been mulling this over on and off since a few years ago, since being utterly mesmerized by Amon Tobin’s projection mapping concert.  And since this made the rounds in 2015. My knee jerk reaction is – no! Upon further reflection, I’m not so sure. It augments the real world with enhanced data; so why not? Does augmented reality have to mean enhanced information, or does it include *any* data overlay (even just the pretty kind) – and so what if the digital being overlaid, maps to the surface

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Slightly uncanny valley

Augmented reality, Deepfakes, Facebook post, Focus: AR/VR

Wow. So. Uncanny valley…one {really bad} selfie and the Pinscreen app maps my face to a 3d avatar from their library (nb: all the female avatars are ridiculously uber sexed up – no, that’s not my body). It follows what my face is doing as well –  with “AR” mode my face was mapped to my boyfriend’s body, with the real room in the background. Amazing how quickly this is all developing; that’s 3 examples in the last few weeks of technology that can quickly, and sometimes – on the fly, create 3d avatars from existing

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