“Augmented reality” (well, sort of): How not to use techology in advertising

Digital marketing, Focus: AR/VR, Virtual world technology

Got this email from Boucheron today (very high end fine jewelry, for those of you not familiar with them), titled “Enjoy a unique experience with augmented reality‏“. It sends you to the website, where you can “try on” the jewelry using your web cam and a paper ring or watch you download, print out, cut out and then “wear”. When you hold your arm up to the web cam field of view, it superimposes the jewelry on the screen so you appear to be wearing it. It’s klutzy (how many steps does it take again??), and an incorrect

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It’s not about the technology, it’s about people

Digital marketing

Here’s a great presentation (http://tiny.cc/bob91) which got me musing on one of my favorite mental riffs: how it’s not about the technology, it’s about understanding human behavior. Which has always been my position. Here’s why.  There are a gazillion different start ups, technologies, widgets, gadgets, etc etc – far too many to be able to follow on an individual basis. But if you understand people, their needs, desires, and how they interact – in other words, psychology – then technology just becomes the tool that enables that behavior. And that’s how the smart brands approach deciding

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