Book published!

Appearances & Press, Artificial intelligence, Augmented reality, Best of, Deepfakes, Digital Avatars, Digital marketing, Focus: AR/VR, Virtual reality

Excited to announce that I’ve joined the ranks of published authors, and some illustrious colleagues – I’m Chapter 19, “Immersive Media and Branding: How Being a Brand Will Change and Expand in the Age of True Immersion” in the just-published-today Handbook of Research on the Global Impacts and Roles of Immersive Media. My chapter explores the impact immersive technologies—augmented reality and virtual reality—will have on consumer branding and business in the near and longer term future. Weaving multiple use cases and examples throughout, I discuss the next phase of experiential marketing: how immersive branding

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Announcement time

360 Video, Artificial intelligence, Branding, Digital marketing, Virtual reality

Been kind of quiet here lately…as I’ve been really busy IRL. Two big pieces of news: First: I’ve officially started looking to join a company after 10 years of self employment. Lots of reasons, the biggest being I’ve realized that it’s nearly impossible to drive any sort of advancement in the emerging tech world by yourself – you need to align with a larger team that is doing amazing things. And I would so love to do that…so, for anyone listening: I’d love to be part of your senior team, driving forward advancements in Immersive

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The future is listening

Artificial intelligence, Digital marketing, IOT, Privacy

The future of tracking is rapidly approaching; and it will be tied to and integrated with all the home smart devices. Does this truly benefit you, as the consumer? The stated “benefit” is more targeted advertising (is this really a benefit?). This article from the New York Times (briefly) explores how “Samba TV” is being integrated into smart televisions (with 90% of users opting in after a brief statement saying it will “help recommend shows and provides special offers by cleverly recognizing onscreen content.”) Once enabled, it tracks nearly everything that appears on your

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The Borogoves are a’ Mimsying: Marketing in a hyper-connected world

Best of, Branding, Digital marketing, Featured, Personalization, Predictions

I’ve been thinking a lot about the long term impact an ”instantaneous, on demand” life. Imagine that from birth, you never had to wait for anything, and had everything you wanted delivered immediately. News, entertainment, connecting with your “group” – everything.  Never getting lost. The collective knowledge of the human race there for you at all times. How would this shape your assumptions and expectations? Because this is what’s happening to the generation being born. My nephew is almost 2. What struck me is how – without any real language skills yet (my sister

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The island of “me”: Digital narcissism, personalization, and ego

Customization, Digital marketing, Social mores

I’m intrigued by a pet observation that’s been swirling and coalescing in my little head lately: namely, the internet – an instant platform for all our own little opinions and soapboxes – has made us all think we’re important. Way too important, actually. The digital world has given us our proverbial “15 minutes of fame” – except, when everyone have a loud opinion, perversely none count, and the soapbox isn’t 15 minutes, but forever. It used to be that you knew your relative importance in the world – possibly you shared your opinion with

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