The end of loneliness

Digital Avatars, Focus: AR/VR, Macro trends, Thought bites, Virtual reality

Reposted from linkedin Heard a really sweet story today by Donna Z. Davis, Ph.D. at AWE (Augmented World Expo): she told the audience about an elderly woman with Parkinson’s, who regularly “meets” her tuxedo clad physically distant son (avatar) in VR to go dancing with him. *That’s* the power of VR for me. Not the whiz bang isn’t it cool game stuff, it’s the human element – and how much better it can make people’s lives. On the We Get Real AF Podcast (airing in June) I was asked what I thought the ultimate benefit of VR would be:

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Book published!

Appearances & Press, Artificial intelligence, Augmented reality, Best of, Deepfakes, Digital Avatars, Digital marketing, Focus: AR/VR, Virtual reality

Excited to announce that I’ve joined the ranks of published authors, and some illustrious colleagues – I’m Chapter 19, “Immersive Media and Branding: How Being a Brand Will Change and Expand in the Age of True Immersion” in the just-published-today Handbook of Research on the Global Impacts and Roles of Immersive Media. My chapter explores the impact immersive technologies—augmented reality and virtual reality—will have on consumer branding and business in the near and longer term future. Weaving multiple use cases and examples throughout, I discuss the next phase of experiential marketing: how immersive branding

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Never be lonely again: Digital humans

Artificial intelligence, Branding, Digital Avatars, Facebook post

I spend a fair amount of time in my book chapter talking about intelligent (AI) bots / artificial humans and how brands can use them to create more meaningful relationships with customers. Fascinating stuff. And as AI and natural language processing improves (eg, real conversation) continues to improve in parallel with improving graphics and streaming, we’ll be able to interact in ways that will be indistinguishable from “real”. This New Zealand based company is one of a handful working on developing that dream. UneeQ (previously FaceMe) has taken in $10 million in funding so

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Going to be a published author!

Appearances & Press, Artificial intelligence, Augmented reality, Branding, Digital Avatars, Focus: AR/VR, Predictions, Virtual reality

So my first professional book chapter’s been officially submitted, “Immersive Media and Branding: How being a brand will change and expand in the age of true immersion” (could still be changed) for all those curious. It is about virtual and augmented reality, and what it will mean for brands. Among other things, I talk a lot about how artificial intelligence and how it will inform digital avatars, which are fully fleshed out 3D interactive brand ambassadors. Fascinating thing to think about; literally fleshing out what your brand is, and what that will mean for

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