Book published!

Appearances & Press, Artificial intelligence, Augmented reality, Best of, Deepfakes, Digital Avatars, Digital marketing, Focus: AR/VR, Virtual reality

Excited to announce that I’ve joined the ranks of published authors, and some illustrious colleagues – I’m Chapter 19, “Immersive Media and Branding: How Being a Brand Will Change and Expand in the Age of True Immersion” in the just-published-today Handbook of Research on the Global Impacts and Roles of Immersive Media. My chapter explores the impact immersive technologies—augmented reality and virtual reality—will have on consumer branding and business in the near and longer term future. Weaving multiple use cases and examples throughout, I discuss the next phase of experiential marketing: how immersive branding

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Slightly uncanny valley

Augmented reality, Deepfakes, Facebook post, Focus: AR/VR

Wow. So. Uncanny valley…one {really bad} selfie and the Pinscreen app maps my face to a 3d avatar from their library (nb: all the female avatars are ridiculously uber sexed up – no, that’s not my body). It follows what my face is doing as well –  with “AR” mode my face was mapped to my boyfriend’s body, with the real room in the background. Amazing how quickly this is all developing; that’s 3 examples in the last few weeks of technology that can quickly, and sometimes – on the fly, create 3d avatars from existing

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Our truthy future

Deepfakes, Musing, technology trends

I’m listening to a podcast where they are talking about using interviews with Holocaust survivors as future unalienable “proof” to deniers that it actually happened…what I can’t stop thinking is, with rapidly advancing video editing (and deepfakes) anything we see won’t be any proof at all. Which begs the question…how will anyone know *anything* they see, or hear is real? We are already in the age of “truthiness”, to steal a Stephen Colbert term that hit the nail on the oh-so-perfect-head; if social media is already manipulating us, and we as consumers only believe

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