This is part two of my coverage of the MIT Reality Hack where I talk about a few of the projects, and some high level impressions.
MIT Reality Hack Hackathon: Part 2 – Thoughts & Impressions Read More »
This is the transcript to accompany a GIIDE post. I just spent a wonderfully fun, intelligent, scintillating, and completely engaging 5 days at MIT at the “Reality Hack” hackathon as a mentor, and judge. This is part 1, where I’ll be talking about the experience and what happens in a hackathon like this. Part 2 will be about my impressions, insights and takeaways. But first, for those who aren’t familiar – a hackathon is an event that takes developers, designers, UX people, and others, and throws them together for a few days to create
MIT Reality Hack Hackathon: Part 1 Read More »
I’m extremely excited to have been chosen as a mentor and judge at the upcoming MIT Reality Hack, March 23-27, 2022. Five straight days of watching students and creators come together to create XR projects – the last one (in 2020) saw 75 teams create projects that included climate change visualizations in VR, AR storyboarding tools, spatialized hashtags, VR accessibility toolkits, VR games and much more. Am curious to see what they come up with this year!
MIT Reality Hack | Hackathon Read More »
Coronovirus or not, I’m extremely honored to be presenting (on stage, or virtually! – not sure yet) at Augmented World Conference & Expo on May 29th, 2020 . It’s the leading AR/VR event series in the world. and the epicenter of Spatial Computing; an event that brings the entire AR/VR industry together. The title of my presentation is Augmented reality, digital intimacy, and the future of brands & interaction. I’ll be exploring the digital intimacy created by AR, and extrapolate how these new realities will change the way brands and consumer relate. There will
Presenting at AWE 2020 Read More »
Excited to announce that I’ve joined the ranks of published authors, and some illustrious colleagues – I’m Chapter 19, “Immersive Media and Branding: How Being a Brand Will Change and Expand in the Age of True Immersion” in the just-published-today Handbook of Research on the Global Impacts and Roles of Immersive Media. My chapter explores the impact immersive technologies—augmented reality and virtual reality—will have on consumer branding and business in the near and longer term future. Weaving multiple use cases and examples throughout, I discuss the next phase of experiential marketing: how immersive branding
In a week! – I’m going to CES (Consumer Electronics Show) in Las Vegas for the first time; while I’m increasingly daunted by the sheer SIZE of the event (multiple locations, miles and miles of walking) I’m also increasingly excited about what I’m going to experience there. Tons of amazing talks on the future immersive tech, entertainment, healthcare, living…and AI…and…and…phew, I’m tired already 😉 Thankfully I’m getting a tour with David Polinchok, an industry old timer who’s been giving tours around the floor for a few years now. Looking forward to seeing everything and
TEDx RoseTree 2019 done! What a fabulous experience – I met so many amazing people, and thoroughly enjoyed being in the middle of the vortex of ideas and creativity. My talk “How VR will supercharge grassroots movements” will be posted by TED soon, and I’ll update it here when they do. In the meantime, I’d like to thank Stacy Olkowski and her team for the herculean amount of work pulling this all together must have been. Well done! It always takes one person with a vision and a lot of persistence to get the
TEDx RoseTree 2019 done and dusted! Read More »
So my first professional book chapter’s been officially submitted, “Immersive Media and Branding: How being a brand will change and expand in the age of true immersion” (could still be changed) for all those curious. It is about virtual and augmented reality, and what it will mean for brands. Among other things, I talk a lot about how artificial intelligence and how it will inform digital avatars, which are fully fleshed out 3D interactive brand ambassadors. Fascinating thing to think about; literally fleshing out what your brand is, and what that will mean for
Going to be a published author! Read More »