An entertaining mess

Convergence, Entertainment

One of the most fascinating (at least, to me) shifting and moving around that’s happening in the entertainment industry. The old model (writer, content creator, distribution / network all being separate – and being subsidized by traditional “push” advertising messages – is clearly dying, yet the old establishment is stubbornly clinging to the way they’ve been doing things since time immemorial instead of innovating. Sure there is a ton of money involved, but they are going to lose out in the end so why not embrace it?

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“Augmented reality” (well, sort of): How not to use techology in advertising

Digital marketing, Focus: AR/VR, Virtual world technology

Got this email from Boucheron today (very high end fine jewelry, for those of you not familiar with them), titled “Enjoy a unique experience with augmented reality‏“. It sends you to the website, where you can “try on” the jewelry using your web cam and a paper ring or watch you download, print out, cut out and then “wear”. When you hold your arm up to the web cam field of view, it superimposes the jewelry on the screen so you appear to be wearing it. It’s klutzy (how many steps does it take again??), and an incorrect

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