The end of loneliness

Digital Avatars, Focus: AR/VR, Macro trends, Thought bites, Virtual reality

Reposted from linkedin Heard a really sweet story today by Donna Z. Davis, Ph.D. at AWE (Augmented World Expo): she told the audience about an elderly woman with Parkinson’s, who regularly “meets” her tuxedo clad physically distant son (avatar) in VR to go dancing with him. *That’s* the power of VR for me. Not the whiz bang isn’t it cool game stuff, it’s the human element – and how much better it can make people’s lives. On the We Get Real AF Podcast (airing in June) I was asked what I thought the ultimate benefit of VR would be:

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Younger me is calling

Causes, Focus: AR/VR, LinkedIn post, Virtual reality

Just read this article: “Through the digital lens: How VR can inspire better managers“. Subheader is, “Virtual reality has the power to change the world. But first, it has to change how straight white men think.” It stuck a very personal chord. Doing my MBA at Rotterdam School of Management, Erasmus University, I was one of a small handful of women in a class of about 100 people. The professors’ speech defaulted to “he” and “him” for everything – I started raising my hand at every opportunity to point out the inherent “otherness” this created,

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Presenting at AWE 2020

Appearances & Press, Augmented reality, Focus: AR/VR, speaking engagements

Coronovirus or not, I’m extremely honored to be presenting (on stage, or virtually! – not sure yet) at Augmented World Conference & Expo on May 29th, 2020 . It’s the leading AR/VR event series in the world. and the epicenter of Spatial Computing; an event that brings the entire AR/VR industry together. The title of my presentation is Augmented reality, digital intimacy, and the future of brands & interaction. I’ll be exploring the digital intimacy created by AR, and extrapolate how these new realities will change the way brands and consumer relate. There will

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Book published!

Appearances & Press, Artificial intelligence, Augmented reality, Best of, Deepfakes, Digital Avatars, Digital marketing, Focus: AR/VR, Virtual reality

Excited to announce that I’ve joined the ranks of published authors, and some illustrious colleagues – I’m Chapter 19, “Immersive Media and Branding: How Being a Brand Will Change and Expand in the Age of True Immersion” in the just-published-today Handbook of Research on the Global Impacts and Roles of Immersive Media. My chapter explores the impact immersive technologies—augmented reality and virtual reality—will have on consumer branding and business in the near and longer term future. Weaving multiple use cases and examples throughout, I discuss the next phase of experiential marketing: how immersive branding

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CES 2020

Appearances & Press, CES, Focus: AR/VR, technology trends

In a week! – I’m going to CES (Consumer Electronics Show) in Las Vegas for the first time; while I’m increasingly daunted by the sheer SIZE of the event (multiple locations, miles and miles of walking) I’m also increasingly excited about what I’m going to experience there. Tons of amazing talks on the future immersive tech, entertainment, healthcare, living…and AI…and…and…phew, I’m tired already 😉 Thankfully I’m getting a tour with David Polinchok, an industry old timer who’s been giving tours around the floor for a few years now. Looking forward to seeing everything and

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Announcement time

360 Video, Artificial intelligence, Branding, Digital marketing, Virtual reality

Been kind of quiet here lately…as I’ve been really busy IRL. Two big pieces of news: First: I’ve officially started looking to join a company after 10 years of self employment. Lots of reasons, the biggest being I’ve realized that it’s nearly impossible to drive any sort of advancement in the emerging tech world by yourself – you need to align with a larger team that is doing amazing things. And I would so love to do that…so, for anyone listening: I’d love to be part of your senior team, driving forward advancements in Immersive

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