Authentic belongingness: Community, context and culture in a digital world

Artificial intelligence, Best of, Branding, Data & analytics, Social mores

Belongingness: The human emotional need to be an accepted member of a group. Whether it is family, friends, co-workers, or a sports team, humans have an inherent desire to belong and be an important part of something greater than themselves. The motive to belong is the need for “strong, stable relationships with other people.”   Birds flock, fish school, humans….? What do humans do? It’s something I’m always thinking about. What are we hardwired for? It’s relevant to technology opportunities since to tap into them requires understanding what the human animal needs/wants at a primal

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Asgard awaits: Analyzing the entertainment model

Augmented reality, Convergence, Customization, Focus: AR/VR, Virtual world technology

So. Movies. Specifically, action ones (but any, really). I just indulged in 3D Imax Thor, good enough entertainment – shot a little too much with “angles” for gratuitous 3D impact, but overall beautiful and surprisingly sweet. I’m just sorry the actual screen resolution is still so low….and that the 3D is a bit wonky. Don’t get me wrong, I think it’s an improvement in the “embedding” yourself aspect of being entertained, but why am I still faking 3D with cheap plastic glasses, and too low resolution on 2D screens? Why am I not being

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The Borogoves are a’ Mimsying: Marketing in a hyper-connected world

Best of, Branding, Digital marketing, Featured, Personalization, Predictions

I’ve been thinking a lot about the long term impact an ”instantaneous, on demand” life. Imagine that from birth, you never had to wait for anything, and had everything you wanted delivered immediately. News, entertainment, connecting with your “group” – everything.  Never getting lost. The collective knowledge of the human race there for you at all times. How would this shape your assumptions and expectations? Because this is what’s happening to the generation being born. My nephew is almost 2. What struck me is how – without any real language skills yet (my sister

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