It’s not about the technology, it’s about people

Digital marketing

Here’s a great presentation (http://tiny.cc/bob91) which got me musing on one of my favorite mental riffs: how it’s not about the technology, it’s about understanding human behavior. Which has always been my position. Here’s why.  There are a gazillion different start ups, technologies, widgets, gadgets, etc etc – far too many to be able to follow on an individual basis. But if you understand people, their needs, desires, and how they interact – in other words, psychology – then technology just becomes the tool that enables that behavior. And that’s how the smart brands approach deciding

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Disintermediating the entertainment industry

Convergence, Personalization, technology trends

I’ve been thinking a lot about “entertainment content”, people’s increasing demands for what they want / when they want it, and the proliferating host of gadgets that are on the market. I mean, we have a “phone”, a “tv”, and “ipad”, etc etc. There have been fits and starts towards true convergence for years now…I wasn’t sure if it was going to be the computer people being the convergence drivers (the Origami micro PC was an attempt a few years ago), or the phone people, or the television people – as it turns out,

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The copyright paradigm shift

Copyright

A video clip was going viral today on Facebook (maybe elsewhere too): Banksy’s intro to the Simpsons episode last night. Pure genius. Problem is, within hours 20th Century Fox – the owners of the content – had pulled it from YouTube. Can’t for the life of me figure out why. It’s not like anyone is going to buy the introduction to a TV show, and indeed, it’s great PR that showcases the brilliance and satire of the tv show itself. One would think you’d want as many people as possible to see it. Not only

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Developing the Grand Unified Theory

Uncategorized

I muse on the intersection of three subjects constantly: Technology: I’m fascinated by how we use it, interact with each other using it, and how it’s changing us. Culture: That amorphous, nebulous, indescribable water we swim in. Psychology: Fascinating. How our brains develop and work. Nature vs nurture. Universal stuff inherent to being mammalian animals. Interpreted locally by culture. In this blog I’m going to muse and opine on the strategic direction of technology, and where I think it’s going – based on the key input from the other two subjects (and any others

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