“Augmented reality” (well, sort of): How not to use techology in advertising

Got this email from Boucheron today (very high end fine jewelry, for those of you not familiar with them), titled “Enjoy a unique experience with augmented reality‏“. It sends you to the website, where you can “try on” the jewelry using your web cam and a paper ring or watch you download, print out, cut out and […]

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