Select speaking appearances:
- MatchXR 2024 Keynote (Helsinki)
- The Zayed Foundation Voices of Sustainability (UAE)
- NABShow (NYC)
- AWE 2020, 2021, 2022, 2023 (CA)
- IEEE Metaverse Congress
- TEDx
- Facebook Reality Labs
- VRTO
- We Get Real AF {podcast}
Topics include:
- AI & Digital Beings: Exploring the intersection of Artificial Intelligence & XR
- Building a More Sustainable World through the Metaverse
- Web3’s Impact on the Business of Media
- Impact of the Metaverse on Different Industries (With Matthew Ball, Tom Furness, Helen Papagiannis, and Ori Inbar)
- The Future of Work
- The Coming Experience Wars: How Brands Can Survive and Thrive in the Future of XR
- A long term vision: The Impact & Opportunities of Immersive Technologies 5-10 years
- Let’s Make Lots of Money – Opportunities and Strategies for Monetizing VR
- Augmented reality, digital intimacy, and the future of brands & interaction
- How VR Will Supercharge Grassroots Movements
- The Future of VR/AR and Entertainment
Authorship
Co-author, “The Handbook of Research on the Global Impacts of Immersive Media” (2019). In my chapter, “Immersive Media and Branding: How being a brand will change and expand in the age of true immersion,” I explore the impact of immersive technologies—augmented reality and virtual reality—on consumer branding and business. Highlighting various use cases, I discuss the evolution of experiential marketing as spatial computing becomes mainstream, offering insights on how brands can leverage this technology.
I also analyze the rise of virtual influencers and their implications for social media marketing, emphasizing how artificial intelligence will enable personalized interactions through virtual avatars. Additionally, I outline risks, rules, and recommendations for brands eager to harness these emerging technologies effectively.
