Navigating the Future

Emerging Tech & Innovation Strategy

AR • VR • XR • AI • Web 3

A seasoned multinational strategist deeply immersed in the world of innovation and emerging technologies, advising global companies and brands on entering, marketing, and commercializing transformative technology.

Offering expertise in business, innovation, branding and digital transformation.

Linda Ricci Jacobs is a seasoned executive and global expert at the intersection of emerging technology and innovation, specializing in AI, XR (VR/AR/MR), blockchain, IoT, and Web 3.0. She advises executive teams at leading companies on entering, marketing, and commercializing transformative technologies, leveraging her expertise in business, technology, and marketing strategy to deliver multi-million-dollar results for Fortune 100 corporations and startups alike.

Career highlights include leading Global Partnerships for Meta’s $150 million Immersive Learning Fund and consulting for renowned brands like TDK Electronics, Altria, Bacardi, and Canon Professional. Linda has also shaped digital strategies for top Madison Avenue agencies, merging consumer insights with cutting-edge technologies to create impactful campaigns. She mentors startups in the US and Europe and serves as Vice Chair of the Virtual World Society, advocating for equitable access to next-generation tech.

A sought-after speaker at global events, including TEDx, AWE, and IEEE, Linda shares insights on the transformative convergence of AI, XR, and Web 3.0. She frequently collaborates with startups and incubators across the US and Europe, fostering innovation in emerging tech ecosystems.

Linda holds dual EU (Netherlands) and US citizenship, an MBA from Rotterdam School of Management, and is fluent in Dutch and English. Beyond her professional endeavors, she is an award-winning multidisciplinary artist specializing in 3D and immersive reality, channeling her creativity to explore the limitless potential of technology. With international experience spanning North America, Europe, and the UK, Linda is both a strategist and a visionary, deeply passionate about shaping the future of technology and creativity.

“Linda is a unique mixture of artist, technologist, and business woman…her capacity to handle complex tasks and deliver results on schedule is remarkable; her ability to lead and inspire teams to achieve common goals has greatly benefited our organization.”
Tom Furness“The Grandfather of VR” and Founder, The Virtual World Society
“I’ve worked with Linda on a number of projects related to the Virtual World Society and have been impressed by her creativity and professionalism in all my interactions. She’s able to think strategically, plan tactically and communicate convincingly. Her breadth and depth of knowledge in XR and marketing will be a value add to any team she works with. The thing I respect a lot about Linda is that she’s willing to say what she really thinks and consistently delivers what she commits to. I give her my highest recommendation and look forward to the next chance we will be able to collaborate on a project in the future.”
Alvin GraylinBestselling Author “Our Next Reality” (Hachette Books) | Global VP, HTC | Chairman, Virtual World SocietyName

Sharing thought leadership is an essential part of what I do.


I am frequently asked to speak about Spatial Computing, XR (including virtual reality, augmented reality, mixed reality) and other technologies converging in the space such as artificial intelligence and blockchain. My presentations cater to diverse audiences, from intimate C-level gatherings to podcasts, large stages to global virtual broadcasts. I participate as a speaker, moderator, interviewer and panelist.

Select speaking appearances

  • MatchXR 2024 (Helsinki)
  • The Zayed Foundation Voices of Sustainability (UAE)
  • NABShow (NYC)
  • AWE 2020, 2021, 2022, 2023 (CA)
  • IEEE Metaverse Congress
  • TEDx
  • Facebook Reality Labs
  • VRTO
  • We Get Real AF {podcast}

Topics include

  • AI & Digital Beings: Exploring the intersection of Artificial Intelligence & XR
  • Building a More Sustainable World through the Metaverse
  • Web3’s Impact on the Business of Media
  • Impact of the Metaverse on Different Industries (With Matthew Ball, Tom Furness, Helen Papagiannis, and Ori Inbar)
  • The Future of Work
  • The Coming Experience Wars: How Brands Can Survive and Thrive in the Future of XR
  • A long term vision: The Impact & Opportunities of Immersive Technologies 5-10 years
  • Let’s Make Lots of Money – Opportunities and Strategies for Monetizing VR
  • Augmented reality, digital intimacy, and the future of brands & interaction
  • How VR Will Supercharge Grassroots Movements
  • The Future of VR/AR and Entertainment

Authorship

Co-author, “The Handbook of Research on the Global Impacts of Immersive Media” (2019). In my chapter, “Immersive Media and Branding: How being a brand will change and expand in the age of true immersion,” I explore the impact of immersive technologies—augmented reality and virtual reality—on consumer branding and business. Highlighting various use cases, I discuss the evolution of experiential marketing as spatial computing becomes mainstream, offering insights on how brands can leverage this technology.

I also analyze the rise of virtual influencers and their implications for social media marketing, emphasizing how artificial intelligence will enable personalized interactions through virtual avatars. Additionally, I outline risks, rules, and recommendations for brands eager to harness these emerging technologies effectively.

Over 15 years of blogging about emerging technology

I’ve been exploring, reflecting on, and writing about the future of technology for many years, with a dedicated blog since 2010. My focus goes beyond immersive technology—delving into topics like facial recognition, AI, wearables, IoT, blockchain, and the interconnectedness of these innovations. My work examines their convergence and the direction they’re taking us.

I am a passionate multi-disciplinary artist, creator & maker.

Creativity infuses everything I do – from thinking to strategy, writing to solutions.

Sometimes I’m completely about getting my hands dirty (particularly if there’s precious metal and an acetylene torch to play with). I’ve worked with some of the most ancient, manually intensive techniques out there – and won national awards in the process. But mostly, it’s about computer graphics. From graphic design to CAD to 3d / VR using Medium VR, Blender and Unity – I’m always tinkering, playing, experimenting and creating.

Let’s talk

Location

Rotterdam, The Netherlands

Email

info@lindaricci.com

LINKEDIN

https://www.linkedin.com/in/lindariccijacobs

First Name
Last Name
Email
Message
The form has been submitted successfully!
There has been some error while submitting the form. Please verify all form fields again.
Scroll to Top